You can create place-based audiences that are based on users who have visited a specific location, address, or category.
This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can target users right away with powerful geo-fencing capabilities. Basis' powerful performance automation allows you to do more at scale. Optimize your performance by making smart decisions. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Basis' artificial intelligence engine can help you achieve better campaign outcomes. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Our award-winning, omnichannel DSP is the heart of Basis. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other.
Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
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The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar.